The History of Leisure and Recreation

When you stop to think about it, humankind has always enjoyed some type of leisure and recreation, so the history of leisure and recreation goes back a very long way. The Romans had the Coliseum, where they watched chariot races and other entertainment. The Greeks had amphitheaters where they viewed drama and comedy, and of course they invented the Olympics, one of the greatest entertainment sport spectacles on earth. The list goes on. Even the Bible discusses singing, dancing, music, and other forms of acceptable recreation, so even the most ancient civilizations enjoyed entertainment and recreation of some sort.

The Middle Ages

Life for most people in the Middle Ages was dark and difficult. More emphasis was put on work, and there was little time for leisure. However, jousting tournaments, hunting tournaments, and the earliest forms of chess, checkers, and other games developed during this time. The people worked hard, the Church forbade many forms of entertainment, but there were still leisure pastimes to help develop the growing history of leisure and recreation.

The Industrial Revolution

This history of leisure and recreation goes far back in time, but leisure and recreation really took off when the Industrial Revolution hit Great Britain in the 1700s. The Industrial Revolution revolutionized work in the modern world, and helped create the modern factory environment. Machines mechanized the manufacture of fabric and fibers, and this ultimately led to more leisure time for the workers. They worked long hours in the factories, but they also had time off, and most employers gave at least some holidays off. Thus, people who had labored from dawn to dusk on farms in rural England, moved to the big city, got jobs in factories, and had leisure time away from their jobs. The Industrial Revolution helped create the notion of leisure time, and it helped create a different view of work and leisure.

The 20th Century

If the Industrial Revolution helped create the history of leisure and recreation, the 20th century helped cement it. Workers demanded shorter working hours, paid vacations and holidays, and weekends off, leading to even more leisure time for the world’s workforce. Today, work and leisure are still strictly separated, but leisure time and recreation are some of the most important aspect of modern life, showing how the history of leisure and recreation has altered throughout time, and become increasingly popular as people gain more freedom from work and toil.

Tribal Warfare

It’s interesting to note that the wide separation between work and leisure in our modern society is something that wasn’t necessary in early, tribal cultures. Early man (and woman), worked when it was necessary to find food or to create items they needed to live, but they did not work continually, they interspersed work with pleasure or leisure, something our society not longer enjoys. For example, in Native American societies, boys “played” at war and warfare, but this play taught them how to use a bow and arrow, useful for hunting as well as defending the tribe. Work became play, while today, the two terms are decidedly distinct.

Internet Promotion – Advantages and Disadvantages

The emergence of globalise trade, increase in foreign investment and cross-border transactions have put many small businesses under pressure to find innovative ways to continue to market their products and services. This is especially difficult given that they often operate on tight marketing budgets.

In the quest for cheap marketing alternatives, these small businesses continue to use conventional marketing tools such as newspaper, magazine, radio and television advertisements, unaware of the advantages that Internet Promotion offers. All too often, these entrepreneurs focus on the disadvantages of Internet Promotion and fail to adequately take advantage of the opportunities that it presents. Moreover, their preoccupation with conventional marketing strategies is driven by a misconception that these are cheaper than Internet Promotion.

To most small business entrepreneurs, marketing or promoting their products or services via the Internet can be a daunting task. However, with adequate information small businesses can benefit significantly from Internet Promotion while minimising the disadvantages that it presents. In fact, it may prove to be the marketing strategy that generates the highest return on investment.

The Advantages

Cost Effective and Enduring Marketing Strategies

The Internet has become the information superhighway for the buying public. Most persons prefer the hassle free transactions that Internet shopping can offer. As a result, the Internet has become the most powerful selling tool. Internet Promotion offers cost effective ways for small businesses to enhance their product or service distribution networks. For example, the use of portals can help create new marketing channels and logistics, or provide better or faster product access for customers.

In comparison to other forms of marketing, Internet Promotion presents the advantage of reduced budget and storage costs, when compared with printing brochures, producing television or radio advertisements or managing a call centre. It presents a fast and cost effective option for penetrating new markets.

Market Penetration

With millions of person using the Internet to search for products and services, small businesses can penetrate other markets at a fraction of the cost of traditional marketing methods.

Websites act as virtual storefronts, allowing businesses to stay open 24/7. Internet Promotion gives a business greater visibility, thereby creating more opportunities for increasing its customers at relatively low cost. Never before has it been easier for an upstart business to be able to reach out to literally millions of potential customers and to position themselves for success, without the need for costly infrastructure and overwhelming marketing costs. Thanks to the Internet, new businesses can become popular almost overnight.

Low Cost, Instant Communication

Email makes business communications instant, whether the customer or business affiliate is across the street or across the globe. It makes it easier for customers to maintain contact and readily facilitates repeat purchasing. An effective online strategy can therefore turn a small web business into a virtual cost saver and income-generating machine. The net result is that the small business can gain significant competitive advantage in a given market.

Many online businesses have therefore resorted to the use of ezines, blogs, pop-up ads and other online marketing tools to let customers know about new products or services as well as provide information relevant to their respective industry. The benefits of this strategy are two fold. Marketers can effectively heighten brand awareness for relatively new products on the market whilst strengthening customer relationships, with shorter time frames.

Content is Timeless

Internet Promotion also provides the advantage of being enduring. Whereas participation at a trade fair or conference loses sales impact, once it is over, and an advertisement in a newspaper or business magazine may quickly lose its sales generating value within a day or two or as soon as the next issue is released; Internet Promotion is often timeless. Apart from the dates and sometimes prices, much of your website content remains valid years after.

Real Time Statistics For Measuring Success of Promotion Campaign

One of the most significant advantages of Internet Promotion is that its success is measurable. Marketers can use tools that provide real time statistics, on unique visitors, repeat visitors, click through rates (CTR) on advertisements, thereby allowing them to evaluate the effectiveness of a promotion campaign. This enables marketers to determine what works for their particular market and to make timely changes in their marketing strategies.

Time Saving

Another important advantage of Internet Promotion is that it saves time since it generally does away with counselling on product uses and benefits, service information and sales administration. Visitors can access “frequently asked questions” to help themselves, and can buy online, without the involvement of staff. This saves time and money. So, whether 10 or 10,000 visitors visit the site, the increased cost is marginal whilst the savings can be immense.

But like any business approach, Internet Promotion is not without its risks and weaknesses.

Disadvantages

Difficulty in Attracting Customers

Small business may not have the resources to pay for paid directory inclusion, pay per click inclusions and often have to rely solely on search engine optimisation or word of mouth to drive traffic to their sites. With millions of businesses selling the same product and services, competing with more established businesses can be frustrating and costly venture for small business.

On the other hand, larger companies can offer promotions, pay for directory inclusions, implement pay per click campaigns as well as employ the “who is who” in internet marketing to develop campaigns that generate traffic and leads.

Difficulty in Evaluating Legitimacy of Transaction

Another notable disadvantage of doing promoting businesses online is that it may be difficult for the businesspersons and consumers to thoroughly evaluate the legitimacy of a transaction. Small businesses are particularly vulnerable to thieves using stolen credit cards and stolen information to do online transaction.

With Internet credit card and identity fraud on the rise, small businesses are forced to finance costly security measures to reduce their vulnerability to fraudulent transactions.

Salespersons and Customers are Isolated

Another disadvantage of promotion via the Internet is that the customers and businesspersons are isolated. There is little personal contact between customer and salesperson prior to and after the sales is closed. Thus, the prospect for repeat sales may thus be diminished. Entrepreneurs are therefore compelled to adopt marketing strategies to drive online users back to their site.

From all indications, it appears that the advantages of Internet promotion, far exceed the disadvantages. With adequate knowledge, entrepreneur can benefit significantly from Internet promotion, especially small business owners.

More and more, the growth and outreach of the Internet’s, its ease and accessibility for customers is becoming inevitable. Small business would therefore be well advised to start their web advertising function in order to improve their competitiveness online.

Purpose of Online Advertising

Nowadays online advertising is a popular trend among all business owners. Online advertising has emerged as one of the most powerful tool of advertising. This is because the wide reach of Internet and online advertising websites.

The dependence of people over Internet has increased drastically. They now knock the doors of search engines or various online service providers in any specific domain of their interest. Therefore, having a strong online presence helps business owners or online traders in getting more and more number of customers for their particular products and services.

Having strong presence does not mean just owning a domain name and a website. You need to be easily noticeable and your potential customers should identify and get you easily. For that, you need to promote your online presence. It does not matter whether you are providing services of products online or not. Even if you are operating an offline business, you need to have your strong identity over internet, so that the potential customers of your products and services segment can find you easily.

Online advertising helps businesses in targeting global customers. You can operate your business from anywhere in the world and serve your customers across the globe if you have your strong presence online. Therefore, online advertising serves your aspirations of getting global exposure within very short span of time.

Online promotion of your online identity, your products or services being offered by you is very cost effective. You do not have to spend lots of money for promoting yourself on internet. Your expenditure in online promotion is just a fraction of what you had to spend on traditional modes of advertising in popular print and electronic media. Therefore, cost effectiveness is the most important purpose behind stress on online advertising. Through online advertising people can expect maximum returns of their investments.

There are different forms of Internet Advertising. Banner advertising and pop-up ads are now matter of past. They are still present and equally popular as they were before, but now the stress is on search engines based advertising. People now understand that if they are getting top search engine rankings in almost all popular search engines, then no one can stop them from getting success in their business.

Car Charity Donations: How To Go About Them Seamlessly

Every once in a while, the need for a new car arises, and when it does, many people are often at a loss on what to do with their current or old car. The options most of them have in mind include delivering the old car to a junk yard, selling it, or possibly relinquishing ownership to a friend or relative. Yet, car charity donates provide a fourth and better option, which is totally hassle-free.

First things first, car charity donation reiterates the transfer of ownership of an automobile one no longer needs to a charitable organization. People do this for various reasons including tax relief, but before one jumps onto the bandwagon of car donation, they need to know the basics of how car charity contributions work.

People have been told that the process of donating a car to a charitable organization is as easy as calling them to come and drive or haul it away. Well, this is true, but like everything else in life, one has to prepare their car for donation to avoid unnecessary complications that may come afterward.

Since the donation process involves a complete transfer of ownership, it is advisable to capture clear images of the inside and outside of the car, if possible, with dates. This is necessitated by the fact that once the car leaves the custody of the donor, so does its official documentation including proof of ownership documents. Some unscrupulous individuals or organizations are likely to take advantage of this loophole to defraud otherwise good-intentioned citizens of their cars for selfish gain. Having clear images of the car just before the donation can help with the recovery process should the need arise.

Another element of preparation worthy considering prior to donating a car to charity involves keeping track of repair and maintenance records. This applies to cases where the car needs to be fixed before before donation. The service and spare part receipts increase the value of the car when dealing with the taxman.

Once these preliminary preparations have been completed successfully, it is time to call the charity organization to come for the car or drive it there. Most people tend to focus only on this step to show how easy it is to donate a car to charity. It is, but for the individual who seeks to draw the full benefits of donating a car to charity, the outstanding preparations are inevitable. When a representative from the organization finally comes for the car (they normally do), it is critical to ensure that they leave behind a document showing the full details of the organization in question, the car, as well as the time and reason for pickup . This should be some sort of receipt acknowledging the donation.

The above step concludes the donation process. What follows is beyond the donor's influence. All they can do from this point onwards is to wait until the car has been sold. Typically, the charity organization notifies the car donor of a sale within a span of one month after the sale is made. If they fail to do so, the donor has the right to make an inquiry about the same. When the organization sells the car, they are obliged to supply the donor with a written acknowledgment of the sale.

The donor can then proceed to claim a tax relief from the IRS using the donation documents and any other relevant documents. Also, of critical importance is that the donor may be required to inform the relevant authority about the change of ownership depending on the state in which they benefit. This serves to protect the donor from bearing the burden of tickets and other car-related costs, which should be paid for by the next owner of the car.